Insights, guides, and best practices for privacy-first marketing intelligence.
Three tools that look similar in screenshots but solve different problems. Here's how we pick between them on client work, and what each is honestly good at.
Matomo tracks campaigns and runs multi-touch attribution, but it doesn't know what your ads cost. That one missing input is why every paid-media review ends in a spreadsheet.
Matomo is the right foundation for privacy-first web analytics. The bridges to the rest of the marketing stack mostly aren't there. That gap is what we're building into.
Matomo heatmap screenshots break because your page gets re-rendered on a different server without cookies, fonts, or CORS access. Here's what causes each issue and how to fix it.