Insights, guides, and best practices for privacy-first marketing intelligence.
Setup is two jobs, not one. Turning the plugin on takes ten minutes. Making the screenshot Matomo produces actually look like your live site is the longer half. Here's the path we walk through on every client setup.
Three tools that look similar in screenshots but solve different problems. Here's how we pick between them on client work, and what each is honestly good at.
Matomo tracks campaigns and runs multi-touch attribution, but it doesn't know what your ads cost. That one missing input is why every paid-media review ends in a spreadsheet.
Matomo is the right foundation for privacy-first web analytics. The bridges to the rest of the marketing stack mostly aren't there. That gap is what we're building into.
Matomo heatmap screenshots break because the page is saved as a DOM snapshot, then reconstructed later with CSS, fonts, images, and layout still coming from your site. Here's what causes each issue and how to fix it.